It's a bird! It's a plane! - It's Masterfile's "Booklet V: Masterfile proudly presents Masterfile City", the stock photo agency's fifth booklet that whisks readers off into the world of pixels

Download this press release as a PDF [135kb]

Dusseldorf, October 2007.

What is a photograph - a captured moment? A piece of paper? A glimpse of reality? Whatever it is, today a photo starts with a swarm of pixels. Each one as vibrant and complete as the world itself.

Masterfile's brand-new hardcover booklet is dedicated to the beauty of pixels. In late September, the stock photo agency sent a flock of this fifth booklet Masterfile City to its clients. Upon receiving the booklet, many were puzzled... literally. The cover design incorporates a pixel puzzle that resolves into a proud, brilliantly colored parrot when completed with a little patience and imagination.

But the fun doesn't stop at the cover: pixels enthrall the reader on every page of Masterfile City. Parts of some photos and text are shown as visible computer pixels. On other pages, pixilated objects are added to otherwise "normal" photos, lending a surprising and often amusing edge to the content. Throughout the booklet, Masterfile explores pixels as the essential design element. And the reader delves into the world of pixels gaining a deep understanding of the relation between real photos and the minute dots that make them.

The choice of pictures is as diverse as Masterfile's photo collections. Carefully selected and edited, the images show scenes and impressions from every corner of the world. They are the perfect complement to the booklet's sophisticated design. The benefit to users is clear: Masterfile has an image to illustrate every message, a picture to satisfy every design need, a photo to blend in with every style. Masterfile City is an invitation to roam the bottomless archives of Masterfile and an inspiration to make each picture your own.

To create the booklet, Masterfile's European design team collaborated once more with Parasol Island, a German agency that had already helped to realize Masterfile's award-winning animated 3D image movie #1 (www.masterfile.com/universe). The production was managed by Die Produktionsschmiede, a German production company.

Stay tuned: By the end of October, the virtual version of Masterfile City will be available online. You will receive links and details in an upcoming press release.

About Masterfile

Masterfile Corporation is the world's leading independent photo agency. The European headquarters has been in Düsseldorf, Germany, since January 2006. Additional branches are in Milan, London and Paris. Its wide array of pictures includes top-quality collections of rights-managed and royalty-free photos by internationally recognised photographers. The company's excellent services are based on personal customer service, fast picture research, including the specially developed SimSearch™ tool, as well as the instant digital delivery of the picture material on the Internet. Company headquarters is in Toronto, Canada. There are independent sales partners in 30 additional countries.

For further information, contact:

Contact Masterfile UK
Masterfile U.K. Ltd.
Chancery Lane, London, WC2A 1HR, UK

Direct.: +44 (0)870 351 7930
Email: glawrence@masterfile.com

Contact Masterfile Europe:
Masterfile European Headquarters
Schanzenstr. 20
40549 Düsseldorf, Germany

Direct: +49 (0) 211 95 77 00
Fax: +49 (0) 211 95 77 03 99
Email: duesseldorf@masterfile.com

Press contact:
We would greatly appreciate brief notification of publication or if we are mentioned in your publication. If you need additional information or photo material, please contact Masterfile Corporation's Publicity Department:

L*ÉTOILE PR / Tina Husemann
Schanzenstr. 20
40549 Düsseldorf, Germany

Direct: +49 (0) 211 58 00 56 54
Mobile: +49 (0) 177 672 5403
Email: press.europe@masterfile.com or tina@letoile-pr.de